Rooted in Connection
Guided by Insight
Driven by Innovation
®
the award-winning
business & culture
consultancy & platform
on age & generational inclusion
by jacynth bassett
®
inspiring externally
innovating internally
Ageism Is Never In Style® is the leading global consultancy and community platform for
age inclusivity, intergenerational connection,
and longevity.
Founded in 2016 by Jacynth Bassett -
one of “22 Londoners Changing the World” -
our mission is simple:
to change hearts & minds around age, empower every life stage, and drive positive commercial and cultural transformation.
Your age-inclusion,
intergenerational & longevity partner
Rooted in Connection
Guided by Insight
Driven by Innovation
groundbreaking
& impactful
We shape and transform
culture, business,
commerce & society
around age - today and for the future.
Bold, authentic, and commercially impactful, we work across
industries to inspire,
empower, and deliver,
combining strategic insight with storytelling, visuals & age and intergenerational expertise.
highly engaged
with deep insight
Through our values-led
community of 288k+,
we drive impact, representation
and change - amplifying visibility, voices, and relevance via our social platforms, midlife+ creator and modelling networks, viral campaigns and more.
We connect brands with our community via partnerships, listening labs, focus groups, collaborations, sponsorships,
and events and more
- delivering measurable results.
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unlock the power
of age inclusion
Results-driven,
we empower clients
to turn age-inclusivity, longevity
& intergenerational strategy
into a competitive advantage.
Our unrivalled insight, expertise & fresh perspective places us at the cutting edge of business, trends, narrative shifts, and audience interests - always underpinned by sharp commercial acumen, insight and data.
what we do
> hover for more info <
clients, partners, collabs
& features
the opportunity
"AGE INCLUSION IS YOUR COMPANY'S NEXT COMPETATIVE ADVANTAGE"
BRADLEY SCHURMAN & JENNIFER WONG FOR HARVARD BUSINESS REVIEW
talent &
the future of work
Investing in intergenerational workforces will raise
GDP per capita by ~
19%
in 3 decades
(OECD)
Intergenerational companies
outperform
peers by up to
in profitablity (McKinsey)
30%
Teams spanning at
least 3 generations are
42%
more likely to exceed performance targets (AARP)
Employees in age inclusive firms are
2x
as likely to be satisfied with their job
(LSE)
market, consumers
& commerce
70%
of consumers of ALL AGES are more likely to buy from a brand that has age inclusive marketing (AARP)
the 50+ market controls
70%
of global disposable income
(Drucker Institute)
the 50+ economy is expanding
faster than global GDP
(AARP)
50-70s spend more on
individual purchases
than younger consumers
(World Economic Forum)
unlock success with us
Partner with us to drive measurable impact
We spark innovation, unlock untapped talent and market opportunities & growth, and strengthen brand equity. By combining cultural insight, emerging trends, and commercial expertise, and community influence we deliver outcomes aligned with your strategic goals and generate real ROI.
AWARD-WINNING & TRAILBLAZING
LEADING VISIONARIES
AUTHENTIC, TRUSTED & REVERED
EXPERTS IN OUR FIELD
GLOBAL
COMMUNITY
288k+ FOLLOWERS
CREATIVE & VIRAL CONTENT & CAMPAIGNS
100+ MILLION VIEWS
join the movement
#AgeismIsNeverInStyle
accolades & awards
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