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Rooted in Advocacy
Guided by Insight
Driven by Innovation
®
They Say, We Say
Our viral 2022 social media campaign
Launched in June 2022, 'They Say, We Say' was a viral, social media User Generated Content campaign to challenge misleading optics of the eradication of ageism and empower participants to share their experiences of ageism and defiantly stand against them.
The campaign begins with calling out an ageist attitude that 'They Say', and responses with “we say AGEISM IS NEVER IN STYLE” - united and proud.
3.6+ MILLION USER GENERATED CONTENT VIEWS
VIRAL, GLOBAL PARTICIPATION & ENGAGEMENT
HIGHLIGHTS
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