Strike Out Ageism

On International Women's Day 2021, we launched the campaign 'Strike Out Ageism' - an ongoing visual campaign to challenge well-known ageist sayings, phrases and attitudes, transforming them into empowering statements.

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The aim of the campaign was to expose, disrupt and change ageist language, unconscious biases and the terminology used in everyday life.

In particular, it highlights prevalent issues of gendered ageism, such the ageist and reductive use of the word grandma to describe an older woman, regardless of context.

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Ground breaking and ahead of its time, the campaign continues to inspire and gain more traction every year, inspiring individuals, brands and organisations alike.