#ILookMyAge

Our global, viral summer 2023 campaign that took social media by storm

To promote the launch of 'Ending The Age of 'Invisibility,’' Ageism Is Never In Style launched #ILookMyAge - a viral, global social media UGC campaign aiming to disrupt warped, outdated, stereotypical ideas around what age looks like, and to celebrate the beauty, individuality and diversity of ageing.

The campaign trended for over 3 months across Instagram, Tikok, and Linkedin, with global participation from the UK, US, Brazil, India, Israel, Australia and New Zealand.

Through harnessing the power of our community & connections, all UGC activity was organic and non-paid for.

45+ MILLION

USER GENERATED CONTENT VIEWS

VIRAL, GLOBAL PARTICIPATION

TRENDING # THOUSANDS USES

CELEBRITY PARTICIPATION

GLOBAL PRESS COVERAGE

HIGHLIGHTS

'BEST SOCIAL MEDIA CAMPAIGN' AWARD WINNER

#ILOOKMYAGE TSHIRTS

In response to the campaign's phenomenal success and demand, we also created #ILookMyAge tshirts & sweatshirts, exclusively available at our exclusive retailer partner, TheBiasCut.com